MF (Mouth-Feel) is a texture-first snack brand that reimagines cravings through sensation rather than flavor. Built from research showing that people crave experiences like crunch, snap, and melt but struggle to articulate them, the project reframes “weird” cravings as valid sensory needs.
The identity plays on the double meaning of "MF," both mouthfeel and a confident, tongue-in-cheek “you’re that MF”—bringing humor and attitude into the system. From insight to concept to execution, the brand turns texture into a design language, creating a playful, expressive experience that centers on how snacks feel, not just how they taste.
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Haven is a nature-rooted social app that helps people reflect and share their perspective through simple emotional lenses. Paired with real-world touchpoints—like café table cards and coffee sleeves—the app transforms everyday spaces into opportunities for authentic, mindful connection.
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Description tResearch revealed that texture can be just as important as taste in shaping satisfaction. Many snackers are drawn to specific mouth-feel experiences, but they often struggle to describe these cravings or find products designed around them.ext goes here
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MF (Mouth-Feel) is a texture-first snack brand that designs products around the physical sensation of eating. By prioritizing mouth-feel over flavor alone, the brand reframes texture-driven cravings as valid sensory experiences—turning snack textures into a playful, expressive part of the eating experience.oes here
HAVEN
SOCIAL APP DESIGN
HAVEN SAFE SPACE
The purpose of this safe space is to bring the meaningful connections cultivated in the app into real life. This project encourages deep, authentic interaction with others while fostering awareness of the natural world around you. Users can take the skills practiced on the app, reflection, mindfulness, and connection, and apply them in person. Interactive tools, like icebreaker cards, events, and coffee sleeves that capture personal perspectives, create opportunities to connect beyond surface-level conversation. This space is designed to help people express themselves, be understood, and engage in moments of genuine connection.
